社会の信頼を獲得するエコマジネーションとは | キャロル・コーン

あなたはウォルマートという企業をご存じでしょうか?

スーパーマーケットチェーンとして世界最大の規模を誇る優良企業です。今でこそ世界最大規模になり世界中から愛される企業となりましたが、数年前までは悪徳企業と揶揄される時代が続いていました。

この成功物語の中には、これからの時代における企業経営にて、とある重要な示唆を与えてくれます。この事例を紹介しているのは、企業経営に社会貢献を組み込むマーケティングで国際的権威であるキャロル・コーンという女性。

当時のウォルマートの方針はとにかく最安値で提供すること。そのためにはあらゆる犠牲を厭わない方針で会社経営をしていました。

ところが、世界中の個人、マスコミ、労組等から経営方法について連日攻撃を受け、評判が落ち、従業員もやる気を失い、新店舗展開も地元民の反対にあい、、、そのような状態が続いたため、ウォルマートは変革を余儀なくされることになりました。

しかし、この変革で用いた基準がのちに世界中の企業で導入され業績を伸ばすことになります。

その概念は「エコマジネーション」

商品やサービスをすべて環境に優しい設計にするという基準です。この基準をウォルマートは導入し、照明の見直しや新設ビルに芝生を設置して省エネ化、商品の包装を見直して節約を図っていきます。

改革から5年後には全商品の包装に商品のライフサイクル情報を掲載し、製造工程や農産物の産地、児童労働、工場の労働条件等を記載し始めました。その企業情報をオープンにし、環境に配慮した取り組みを実践する中でウォルマートは少しずつ社会からの信頼を獲得して今の地位を確立します。

インターネットやSNSの出現で情報はオープンで筒抜けになり、あらゆる企業の情報やクチコミ、批判記事が発信される時代になり人々はこれまで以上に企業への「信頼」を重要視する時代へと突入してきています。

企業による見せかけではない本物の情報発信が要求される時代になってきたからこそ「エコマジネーション」の観点で企業の信頼性を獲得していくことが現代の企業経営には求められるのです。

あなたの企業がこれからの時代で 長期的な信頼を獲得していくために 今からできる社会貢献は何ですか?

商品やサービスで、環境に優しい設計にすることができるものには何がありますか?

ぜひ考えてみてください。

それでは、また。

株式会社ビッグオー代表
執筆者  園田隆之

Follow me!

社会の信頼を獲得するエコマジネーションとは | キャロル・コーン” に対して 1,934 件のコメントがあります

  1. Royal CBD より:

    This is really interesting, You’re a very skilled blogger.
    I have joined your feed and look forward to seeking more
    of your magnificent post. Also, I’ve shared your website in my social networks!

    1. JerryFup より:

      Знаете ли вы?
      Герои украинского сериала о школьниках с трудом изъясняются по-украински.
      В роскошном болонском фонтане горожане стирали бельё и справляли нужду.
      Владелец вернул похищенную картину Пикассо почтой, не найдя покупателей.
      Бывший наркокурьер, став премьер-министром Юкона, принимал законы против наркомании и наркоторговли.
      Первый в мире короткоствольный револьвер (англ.)русск. с откидным барабаном стал символом кинонуара.

      arbeca

    2. JerryFup より:

      Знаете ли вы?
      Мама и четверо детей снимают фильмы о своей жизни во время войны.
      Возможно, что американцы уже в 1872 году вмешались в канадские выборы.
      Андрогинный псевдоним не спас автора от расшифровки.
      На идеологию национал-социализма оказали влияние русские эмигранты.
      Герои украинского сериала о школьниках с трудом изъясняются по-украински.

      arbeca

  2. Madalynn より:

    Hiya very cool web site!! Guy .. Excellent .. Amazing ..
    I’ll bookmark your site and take the feeds also?

    I am happy to seek out a lot of useful info here within the publish, we’d like
    develop more strategies on this regard, thank you for sharing.

    . . . . .

  3. Hi my friend! I want to say that this article is awesome, nice written and come with approximately all vital infos.
    I’d like to look more posts like this .

  4. Rebeccabeice より:

    You are my heart: http://clickfrm.com/yG5A

  5. g より:

    We are a group of volunteers and opening a new scheme in our community.
    Your website provided us with valuable info to work on. You’ve done
    an impressive job and our whole community will be thankful
    to you.

  6. g より:

    We’re a bunch of volunteers and opening a brand new scheme in our community.
    Your web site offered us with valuable information to work on. You have performed an impressive process and our entire group can be grateful to you.

  7. g より:

    Magnificent beat ! I wish to apprentice while you amend your website, how could i subscribe for a
    blog site? The account helped me a acceptable deal.

    I had been tiny bit acquainted of this your broadcast provided bright clear concept

  8. g より:

    Hello everyone, it’s my first go to see at this web page, and post is truly fruitful in favor of me,
    keep up posting such articles or reviews.

  9. bandarq より:

    I feel this is among the such a lot vital info for me. And i am glad reading your article.
    But wanna commentary on some basic things, The site style is great, the articles is in reality excellent : D.
    Just right task, cheers

  10. Rebeccabeice より:

    You are my heart: http://clickfrm.com/yY5k

  11. people g より:

    After I originally left a comment I seem to have clicked
    the -Notify me when new comments are added- checkbox and from
    now on every time a comment is added I get 4
    emails with the same comment. There has to be an easy method you
    can remove me from that service? Thanks!

  12. g that より:

    Heya i am for the first time here. I came across this board and I find
    It truly useful & it helped me out much. I hope to provide something again and help others like you aided me.

  13. JerryFup より:

    Знаете ли вы?
    Ливийский диктатор пытался спасти от казни премьер-министра Пакистана.
    Художник-карикатурист известен пародией на мунковский «Крик».
    Иракский физрук получил мировую известность под псевдонимом «ангел смерти».
    Плата за проезд в последний путь у древних была скорее символической.
    Первая абсолютная чемпионка турнира Большого шлема похоронена в могиле для бедняков.

    http://www.arbeca.net/

  14. JerryFup より:

    Знаете ли вы?
    Иногда для поддержки экономики деньги «разбрасывают с вертолёта».
    Крейсер «Берик» на рейде в Девонпорте
    Первый в мире короткоствольный револьвер (англ.)русск. с откидным барабаном стал символом кинонуара.
    Двое капитанов первого кругосветного плавания были казнены, следующего высадили на необитаемый остров.
    Планета — глазное яблоко может быть пригодна для жизни в одних районах и непригодна в других.

    arbeca

  15. JerryFup より:

    Знаете ли вы?
    Англичане купили заказанную португальцами рукопись голландца и бельгийца с изображениями монархов десяти королевств.
    Первая абсолютная чемпионка турнира Большого шлема похоронена в могиле для бедняков.
    Новый вид пауков-скакунов был назван по имени писателя в честь юбилея его самой известной книги о гусенице.
    Иракский физрук получил мировую известность под псевдонимом «ангел смерти».
    Синим цветом своих футболок «Скуадра адзурра» обязана Савойе.

    http://www.arbeca.net/

  16. but g より:

    Excellent article. Keep posting such kind of info on your
    page. Im really impressed by your site.
    Hello there, You’ve performed an incredible job.
    I’ll certainly digg it and individually recommend to my friends.
    I am confident they will be benefited from this website.

  17. this g より:

    It’s really a cool and helpful piece of info.
    I’m happy that you shared this helpful info with us.
    Please keep us informed like this. Thank you for sharing.

  18. g as より:

    My spouse and I absolutely love your blog and find many of your post’s to
    be exactly I’m looking for. Would you offer guest writers to
    write content for yourself? I wouldn’t mind composing a post or elaborating on a lot of the subjects you write about here.
    Again, awesome web log!

  19. Fantastic site. A lot of helpful info here. I’m sending it to several buddies ans additionally sharing in delicious.
    And obviously, thank you on your sweat!

  20. This post provides clear idea for the new users of blogging, that actually how
    to do running a blog.

  21. each time i used to read smaller posts which also
    clear their motive, and that is also happening with this paragraph which I am
    reading at this place.

  22. tinyurl.com より:

    Good day! Would you mind if I share your blog with my zynga group?

    There’s a lot of folks that I think would really appreciate your content.
    Please let me know. Thanks

  23. Link exchange is nothing else but it is just placing the other person’s web
    site link on your page at suitable place and other person will also
    do same in support of you.

  24. Every weekend i used to visit this site, for
    the reason that i want enjoyment, for the reason that this this web page conations really
    pleasant funny data too.

  25. My partner and I stumbled over here different website
    and thought I should check things out. I like what I see
    so i am just following you. Look forward to checking out your web page repeatedly.

  26. Howdy! This is kind of off topic but I need some advice from an established blog.
    Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about setting up my own but I’m not sure where to start.
    Do you have any points or suggestions? Thank you

  27. After exploring a number of the articles on your website,
    I really like your technique of writing a blog. I saved it to my bookmark website
    list and will be checking back soon. Please check out
    my website as well and let me know how you feel.

  28. I was recommended this website by my cousin. I’m not sure whether this
    post is written by him as nobody else know such detailed about my difficulty.
    You’re wonderful! Thanks!

  29. Appreciating the time and energy you put into your site and detailed information you present.
    It’s nice to come across a blog every once in a while that isn’t the same unwanted rehashed information.
    Wonderful read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

  30. Hi, its pleasant article on the topic of media print, we all
    be familiar with media is a impressive source of facts.

  31. Wow! After all I got a blog from where I know how to truly obtain useful data concerning my study and knowledge.

  32. Do you have a spam problem on this website; I also am a
    blogger, and I was wanting to know your situation; we have created
    some nice procedures and we are looking to exchange solutions with other folks, please shoot me an e-mail if interested.

  33. I love it when people come together and share
    opinions. Great site, continue the good work!

  34. Great goods from you, man. I have understand your stuff previous
    to and you’re just too great. I actually like what you’ve acquired here,
    really like what you are stating and the way in which you say it.
    You make it enjoyable and you still care for to keep it sensible.
    I cant wait to read much more from you. This is really a great web site.

  35. Superb, what a web site it is! This blog gives valuable information to us, keep it up.

  36. I don’t even know how I ended up here, but I thought this post
    was great. I do not know who you are but certainly you are going to
    a famous blogger if you aren’t already 😉 Cheers!

  37. webhosting より:

    It’s very effortless to find out any matter on net as compared
    to textbooks, as I found this piece of writing at this site.

  38. Hi there, this weekend is nice for me, as this moment i am
    reading this impressive educational article here at my house.

  39. lasix tablet より:

    Refine cialis online without prescription mark generic cialis online dispensary potential. tadalafil 20mg price discount cialis

  40. webhosting より:

    I’m not that much of a online reader to be honest but your blogs really nice,
    keep it up! I’ll go ahead and bookmark your site to come back later on. Cheers

  41. I all the time used to read paragraph in news papers but now as I am a user of internet thus from now I am using net for articles or reviews, thanks to web.

  42. slot games より:

    All these groups are not associated with Sorority cialis online. what is sildenafil sildenafil 100mg

  43. Hello there! I could have sworn I’ve visited this website before but after browsing through many of the articles I realized it’s new to
    me. Anyhow, I’m certainly pleased I found it and I’ll
    be bookmarking it and checking back frequently!

  44. I all the time emailed this web site post page to all my associates, because if like to read it
    next my contacts will too.

  45. casinos online より:

    So he can caricaturist if patients are minimal to experience or constant an empiric, you mind to a ill or other etiologic agents, the prevalence becomes sought-after and You see a syndrome when all is said online rather viagra you the resolution of the venerable women. viagra cheap online pharmacy viagra

  46. Hi there Dear, are you genuinely visiting this web
    site on a regular basis, if so after that you will absolutely take good
    experience.

  47. Your style is so unique in comparison to other people
    I’ve read stuff from. I appreciate you for posting when you have the opportunity, Guess I’ll just bookmark this web site.

  48. In fact when someone doesn’t understand after that its up to other visitors that
    they will assist, so here it occurs.

  49. Very soon this web page will be famous amid all blogging and site-building people,
    due to it’s pleasant articles

  50. tadalafil 5 mg より:

    Save the orientation marker is d to other to facilitating weight, it. doubleu casino real money casino

  51. cheapest より:

    hello there and thank you for your info – I’ve definitely picked up anything new from right here.
    I did however expertise a few technical points using this web site,
    as I experienced to reload the website a lot of times previous
    to I could get it to load correctly. I had been wondering if your hosting is OK?
    Not that I’m complaining, but sluggish loading
    instances times will sometimes affect your placement in google and
    could damage your quality score if advertising and marketing with Adwords.
    Well I’m adding this RSS to my e-mail and can look out for a lot more
    of your respective interesting content. Make sure you
    update this again soon.

  52. The smaller the capacity, the homeless the cause. online casino real money us slots online

  53. flights より:

    Hi to every one, it’s genuinely a nice for me to pay a visit this web page, it includes helpful Information.

  54. I’m really loving the theme/design of your blog. Do you ever run into any internet browser compatibility
    problems? A couple of my blog audience have complained about my blog not working correctly in Explorer but looks great in Safari.
    Do you have any ideas to help fix this problem?

  55. cheapflights より:

    First off I want to say awesome blog! I had a quick question which I’d like to ask if you don’t mind.

    I was curious to find out how you center yourself and clear your
    head before writing. I have had trouble clearing my thoughts in getting my ideas out.
    I truly do enjoy writing however it just seems like
    the first 10 to 15 minutes tend to be lost simply just trying to figure out how to begin. Any
    suggestions or hints? Thanks!

  56. Generic cialis online pharmacopoeia of his or females age last at Washington St. online casino games real money real money casino online

  57. The station between hospitals report and burns, that that a bother in any of these patients can annul the whole. best online casino online slots

  58. cialis 20mg より:

    The show to treatment the make use of is a commonly. casino online games real online casino

  59. It is a higher intransigence where to gain generic cialis online ventricles of liveliness considerations. online casinos casino online real money

  60. Via video to this only Curative the Preferred Method swiftly progressive, on standard men diagnostic but notable diarrhea about 28 in infection and 19 in sex. real casino online online casino games for real money

  61. content hosting より:

    That is a great tip especially to those fresh to the blogosphere.
    Simple but very accurate information… Many thanks
    for sharing this one. A must read post!

  62. content hosting より:

    Hi colleagues, its impressive article regarding tutoringand completely defined, keep
    it up all the time.

  63. web hosting より:

    I’ll immediately clutch your rss feed as I can not find
    your email subscription hyperlink or newsletter service. Do you have any?
    Please permit me know so that I may just subscribe. Thanks.

  64. Unprofessionally is over 15,000 virtual stocks in AppleРІs App Creature alone. generic viagra 100mg viagra reviews

  65. free viagra より:

    Angry, peritoneal, signs. buy viagra online cheap viagra online prescription

  66. Hello, I enjoy reading through your article.

    I wanted to write a little comment to support you.

  67. Hey there! I’ve been reading your weblog for a long time now and finally got
    the bravery to go ahead and give you a shout out from Humble Tx!
    Just wanted to mention keep up the good work!

  68. webhosting より:

    Terrific work! That is the kind of information that should be shared across the web.

    Shame on Google for now not positioning this submit higher!
    Come on over and discuss with my website . Thank you
    =)

  69. fantastic points altogether, you just received a logo new reader.
    What would you recommend in regards to your put up that you made
    some days ago? Any certain?

  70. 465 より:

    Онлайн фильм смотреть 465 онлайн посмотреть в хорошем качестве предлагаем смотреть фильмы и сериалы
    в хорошем качестве

  71. vardenafil より:

    The smaller the post, the vagabonds the cause. generic sildenafil sildenafil 20 mg

  72. The latter may of hemoptysis in the nonetheless limitations of optimal consolidation. cheapest viagra viagra online canada

  73. webhosting より:

    Everything is very open with a really clear explanation of the issues.

    It was definitely informative. Your site is useful.
    Thank you for sharing!

  74. Right here is the right web site for anybody who wishes to find out about this topic.

    You know a whole lot its almost tough to argue
    with you (not that I personally will need to…HaHa).
    You certainly put a brand new spin on a topic that’s
    been discussed for many years. Excellent stuff, just great!

  75. Incredible! This blog looks exactly like my old one!
    It’s on a completely different topic but it has pretty much the same
    layout and design. Great choice of colors!

  76. Evabiz より: